SEAN McARTHUR

Design. Marketing. Management.

SEAN McARTHUR

Design. Marketing. Management.

Resume

PROFESSIONAL EXPERIENCE

Slate Digital

Music Recording Software Developer (SaaS)

Director of Marketing - April 2023 to March 2024

Achievements

  • Managed the successful launch of 8 new products in 9 months
  • Rebuilt influencer marketing program
  • Developed project framework for product launch programs to maximize awareness and customer engagement
  • Led marketing team of 5, collaborated with global sales partners, and team members in multiple time zones

Responsibilities

  • Manage marketing staff and their activities
  • Hire, review and terminate staff as necessary
  • Report to leadership team on all marketing activity
  • Manage website platform, structure and technology
  • Develop and implement marketing plans, promotions and campaigns
  • Build product launch campaigns
  • Manage the marketing budget
  • Collaborate with key global sales partners on marketing initiatives and product launches
  • Work with high profile influencers and artists on campaign collaborations and video content

Apogee Electronics

Music Recording Hardware Manufacturer and Software Developer

Director/VP of Marketing and Industrial Designer - 2002 to 2022

Achievements

  • Led transition from professional boutique brand to a consumer market product featured in Apple stores
  • Facilitated the move to direct-to-customer sales by building product catalog e-commerce website and implementing CRM
  • Worked closely with strategic partners like Apple, Ableton Avid, and Sennheiser to grow brand and product awareness
  • As industrial designer, created award-winning products recognized and respected across and beyond the industry

Responsibilities as Director/VP of Marketing

  • Manage marketing staff and their activities
  • Hire, review, set goals for staff
  • Report to company owners and leadership team on all marketing activity
  • Create and manage project schedules 
  • Manage website platform, structure and technology
  • Develop and implement marketing plans, promotions and campaigns
  • Define and manage the marketing budget
  • Manage the company brand
  • Write and present partnership proposals
  • Collaboration with key global sales partners on marketing initiatives and product launches

Responsibilities as Industrial Designer and Product Marketer

  • Write product proposals, and marketing requirements documents
  • Design physical look of products with 2D illustration and 3D CAD drawings and renders
  • Collaboration with mechanical engineer on execution of industrial design
  • Design and prepare production-ready product artwork files
  • Selection of product materials; metal, plastic, composites, soft touch surfaces etc
  • Design of software products and hardware control applications for macOS, iOS and Windows
  • Collaboration with software engineers on execution of hardware and software GUIs
  • Collaboration with engineering and operations departments on sourcing, pricing and production
  • Collaboration with industry partners like Apple, Sennheiser and Avid on co-developed products
  • Packaging structural design, specifications and supplier sourcing

Additional Responsibilities as Graphic Designer and Content Creator

  • Copywriting for product marketing and marketing communications
  • Packaging artwork design
  • Graphic design for web, print, advertising and events
  • Trade show booth design 
  • Photography and photo retouching
  • Video editing
  • Design and maintenance of website

IAM.COM

Talent Finder Website Startup with $50 Million in Funding

Director of Design - 1999 to 2001

Achievements

  • Brought website front-end design in-house from failing external agency and launched platform on schedule
  • Provided design direction, managed team of 5 web producers
  • Collaborated with executives and engineering team to align website with business goals and technical requirements

Responsibilities

  • Management of web producers and designers
  • Creation of site-wide design system
  • Management and execution of coded visual design and server side JAVA code

RECENT CONSULTING

Warm Audio

Music Recording Hardware Manufacturer

Services provided: Industrial design

All Shapes Construction & Design

Premium General Contractor

Services provided: Website redesign and rebuild + photography and copywriting

ASCD Website

Conger Solar

All-terrain solar panel technology

Services provided: Logo design + website redesign and rebuild

Conger Solar Website

SKILLS

Design and Creative

  • Art Direction
  • Creative Problem Solving
  • Audio Post Production
  • Audio Recording
  • Bass Guitar
  • Content Marketing
  • Copy Editing
  • Copywriting
  • Editing
  • Graphic Design
  • Guitar
  • Industrial Design
  • Logo Design
  • Music Production
  • Packaging Design
  • Photography
  • Print Design
  • Product Design
  • Software Design
  • Storyboarding
  • Studio Recording
  • User Interface Design
  • User Interface Prototyping
  • Video Editing
  • Visual Design
  • Web Content Writing
  • Web Design

Marketing

  • Branding & Identity
  • Content Marketing
  • Customer Surveys
  • Digital Marketing
  • Email Marketing
  • Go-to-Market Strategy
  • Inflluencer Marketing
  • Marketing Management
  • Marketing Strategy
  • Product Marketing
  • Social Media Marketing
  • Trade Shows

Web Development

  • Cascading Style Sheets (CSS)
  • Content Management System (CMS)
  • Customer Relationship Management (CRM)
  • E-commerce
  • HTML
  • MySQL
  • PHP Editing
  • Site Maps
  • User Interface Design
  • User Interface Prototyping
  • Web Design
  • Web Development
  • Website Maintenance

Management

  • Budget Management
  • Business Development
  • Business Process Management
  • Leadership
  • Partner Relationship Management
  • Planning Budgeting & Forecasting
  • Resource Management
  • Team Leadership
  • Time Management

Tools

  • Ableton Live
  • Adobe Dimension
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Airtable
  • Autodesk Fusion 360
  • Blender
  • Canva
  • Cascading Style Sheets (CSS)
  • ChatGPT
  • Content Management System (CMS)
  • Customer Relationship Management (CRM)
  • DaVinci Resolve
  • Elementor
  • Figma (Software)
  • HTML
  • Keyshot
  • Logic Pro
  • Mac
  • MailChimp
  • Mid Journey
  • MySQL
  • Pro Tools
  • Webflow
  • Windows
  • WordPress
  • Zoho CRM

Education

California State University, Northridge B.A., Graphic Design

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